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Smart Home or Not?

Some Canadians want ever-smarter homes, others aren't interested

by Steve Randall24 Oct 2019

Technology is making the homes of many Canadians smarter but for most people, it’s not a trend that they value.

While those who are already embracing smart home technology, there is intention to spend more to further enhance their living experience according to a poll by Rakuten.ca (formerly ebates.ca).

Among current users of smart home tech, 78% are planning to buy more in the next year with smart assistants (55%), smart appliances (38%), lighting control system (37%), and security system and cameras (36%) the most likely items to be bought.

However, for 46% of respondents who do not own any smart home technology, 68% feel they don’t need it, 40% have privacy concerns, and 36% feel it is too expensive.

Overall opinion on smart home tech is good though with 61% saying it is positive.

"This survey demonstrated that even though Canadians are at first reluctant to purchase smart home products, they eventually become hooked," says Jennifer LaForge, general manager, Rakuten.ca. "The majority of current smart home tech owners are willing to purchase additional devices this year, and it suggests their experience has been good."

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